New Product
Posted by Nate Archibald on March 27, 2009
Podcast Your Jobs
A New Web 2.0 Recruitment Tool
One out of five Internet users say they have downloaded a Podcast. With well over 150 million iPods in existence, the demand for fresh, free and up-to-date information on the go is growing across all demographics. You might ask, what is a Podcast? According to Wikipedia, “A Podcast consists of a combination of audio and/or video that is made available for download via syndication.” In short, it is a your own “radio” program delivered to interested listeners over the Internet. Syndication can channel through a variety popular of sources. Whether it be iTunes, RSS feeds, or your company website, the audience is immense.
We can now use this powerful Web 2.0 technology as a recruitment vehicle to offer job hunters insight into your company’s culture and different hiring departments. But how? The Albion Group now has access to Jobs in Pods. Jobs in Pods is a vendor that helps us (and your company) create your very own employment Podcast. Your Podcast is a customized audio program that includes interviews with hiring managers, employees, and information on opportunities at your organization.
Set-up is simple
- Determine how many episodes you want to produce (we’d recommend at least three to help build an audience).
- Albion will work with you to sketch out episode topics (each episode should focus on a different department or career path).
- Albion manages the rest (interview schedules, syndication, etc.).
- Once you approve the audio file, it’s good to go!
Benefits
- Give your jobs a “voice”
- Measurable results
- Build your employment brand
- Attract passive candidates
- Relationship marketing
- Easy set up
- Budget friendly!
Distribution Channels
- Your company’s career site
- YouTube
- iTunes
- JobRadio.FM
- Podcast.com
- Any many more!
To hear some sample employment Podcasts, simply type “Jobs in Pods” into iTunes. To learn more about Podcasting your jobs, contact your Albion representative.
